Recently we had a little rant about the automated audio messaging which is being embedded in so many systems around us. From buses to tube trains, to new self service checkouts in supermarkets, the abundance of messaging seems to be affecting many others too.
On a flight last week a friendly and inspired cabin guy working for Ryanair, got the whole plane laughing when he was delivering the audio commentary to his colleagues gestures for exits and what to do in an emergency script that we have head time and time again.
"...and place it over your head.." He continued as we all got ready to head off.
"...wrap the tapes around your waist and tie them both around your back. You can top up the air by blowing in the pipe. There is a whistle for attracting attention......and a light to attract the sharks."
That got all of the nervous people smiling - nervously!
It reminded me of when we were working with the Virgin Atlantic guys in Crawley, who have a passion for the sassy performance of cabin crew to get a great athmosphere going. There they specialise in and encourage the kinds of in the moment thinking, that really makes things work. Real humans are given the autonomy to do things like this, in fact they know its what can make the difference between a mundane and a really great experience.
Only humans can do this as, for the moment, our systems are not at all sensitive enough to discern how many nervous faces are looking up at them. Certainly some can do it badly, yet some do it in a way that makes a huge impact on people and that point in time. Context awareness, empathy and a range of sophisticated language options helps.
Oh, ....and timing!





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